by Goldfinger Kuzbuz

Exploring the vast outdoors requires not just a heart filled with adventure but also quality gear that performs. Take it from esteemed trail runner and nature aficionado who has challenged herself in some of the world’s most arduous mountain races, tackling up to 120 kilometers under extreme conditions. Her secret? Impeccable performance-wear crafted from merino wool.

“Wool is Mother Nature’s own high-tech fabric. We couldn’t conjure anything more ingenious,” she muses. “I consistently wear wool against my skin for outdoor training, and merino-based gear is unsurpassed.”

The Advantage of Merino-Based Activewear

This environmentally-friendly and sustainable activewear, woven from ZQ merino wool, is the quintessential partner for athletes through every season. The fabric has an innate ability to breathe and stabilize body temperature.

In the grip of winter, merino fibers serve as natural insulators. Conversely, during the warmer seasons, these fibers draw sweat away from your skin, providing cooling relief and eliminating unpleasant odours. Supercharging your training sessions, this fabric is softer, thinner, and makes the perfect layerable activewear.

Sustainability at the Heart

Just like our trail-blazing athlete, if you care for the environment, merino-based wear is a fitting choice. Collaborating with ZQ Merino, this brand is committed to preserving our vibrant natural world for future generations. The sheep from New Zealand, which provide the merino wool, are treated humanely, and farms operate with minimal environmental impact. The fact that merino wool is biodegradable and some garments incorporate recycled wool fibres further signifies its eco-sustainability.

Tracing the journey of this prolific runner leads from Swedish childhood weekends spent skiing, hiking, and experiencing nature in all its grandeur to her discovery of trail running around the age of 30. She reminisces about her initiation into the world of ultrarunning resulting from a surprise second-place finish in a 90km race and the consequential call to represent Sweden in the Ultra World Championships.

The fervour she holds for ultrarunning is evident – it’s an activity that resonates with her spirit and love for adventurous exploring. The elegance and simplicity of trail running – you lace your shoes and set off, drawing in nature’s tranquility and the meditative calm – endears her to this discipline.

A peek into her typical day includes her morning duties as a sports nutritionist, followed by immersion in her ‘elite-pro life,’ featuring a blend of strength training, and yoga when possible. And almost always, she’s accompanied on her runs by her four-legged friend Enzo.

The magic of merino-based wear comes from its unparalleled body heat regulation, durability, minimum washing needs, and high eco-sustainability. Additionally, its warmth retention even during damp conditions and elimination of sweat-induced discomfort sets it apart from its competitors. Not only does it perform exceptionally, but it also lasts for years if properly taken care of, lending it a timeless appeal.

Her testament to merino-based socks is equally compelling, citing their warmth in wet conditions and versatility in thickness options as defining features. Her seasonal wardrobe varies from thermal base layers during winters to shorts and a super-thin T-shirt during warmer months. Consistent quality and minimum washing requirement make it an excellent travel companion too.

As she prepares for the upcoming Trail du Mont Blanc race that includes traversing 10,000 meters elevation across the Mont Blanc Massif, she continues to put her faith in the transformative power of merino-based activewear.

Unearth the magic of merino-based activewear and elevate your performance with these must-haves:

• Women’s Compact Ultralite Short Sleeve T-shirt (£54.99)
• Women’s Active Sonnet Short (£59.99)
• Women’s All-Season Merino Base Layer Long Sleeve (£84.99)
• Women’s Run Targeted Cushion Stripe Low Ankle Socks (£18.99)
• Women’s Merino Harmonious Strappy Bra (£25)

Wear the best and perform your best, natural selection just made sense!

Keywords: trail runner, merino wool activewear, body heat regulation, sustainable clothing, outdoor training, eco-sustainability, high-performance gear, environmentally-friendly training wear, quality outdoor gear, sportswear